We Are Saalt

"My family had gone months without period care... No one should have to experience that." —Cherie Hoeger, Co-founder of Saalt

Our Story

We are Cherie and Amber, founders of Saalt.

Saalt started with a phone call that Cherie made to an aunt in Venezuela. During the call, she learned that pads and tampons have not been available on store shelves for years. Cherie immediately thought of her 5 daughters and what she would do if she found herself in the same situation. The dependence she and others had on disposables kept her up at night.

Cherie has an insatiable penchant for the practical and felt strongly about empowering people with solutions to care for themselves. Three months later, she was sourcing reusable menstrual pads for hundreds of friends, just to be nice. (These kinds of things are Cherie’s idea of a hobby. Not joking.) When she went to source a bulk order of menstrual cups, she couldn’t find one that met her ideal criteria. So she started custom designing her idea of the perfect cup.

Meanwhile, Amber had recently sold her own business—a chocolate shop, and had no plans to start another business ever again (it’s a big job!). But as she and Cherie began to understand how something as simple as a period cup could give people a healthier way to care for their periods, divert waste, and keep girls everywhere in school, they became passionate about taking the cup mainstream. So she and Cherie joined to start Saalt. Amber figured it was the most natural progression possible to go from selling chocolate to period care. ;) She came up with the name Saalt to represent something that is essential for our bodies, and also natural. We believe the best approach to period care should be just as distinct, simple, and elemental.

xo, Cherie and Amber

We empower people to care for their periods in a healthy and sustainable way.

We do this in three steps:


We create high-performance products with no compromises that simplify period care to support healthy and sustainable living.


We foster a global community of people who make deliberate and clear choices in their lives—people who do more with less, and have honest and inspiring conversations that bring awareness and help end menstrual shame.


With our partners, we empower women and girls in need by donating reusable period care products that provide long-term solutions, and by funding educational scholarships and life skills training. We understand that investing in women is the fastest and most effective way of changing a community. When you help a woman, you create change for generations.

Let's get social @saaltco

We openly talk about periods on SM to break taboos and educate. Join the conversation to bring uteruses out of the dark ages.

Woman holding fruit in front of face
Saalt cup and packaging in sand
Woman showing back of neck